Golden Rise Bendigo is Mercy Health’s new retirement community in regional Victoria.
Grin devised the branding for the community, using Mercy Health’s commitment to ‘caring for people in need’ as the central brand theme. Taking the surrounding environment and the units’ botanically themed names as inspiration, Grin developed a complementary logo and a set of illustrations used throughout the campaign. Working with Mercy Health, we defined the tone for the campaign and art directed a photo shoot of Bendigo and the surrounding area.
The resulting campaign included custom copywriting and the design and production of marketing collateral, including a sales brochures, display suite materials, and a local area marketing campaign.