Mercy Health


Golden Rise Bendigo


Graphic Design



Wayfinding Signage


Golden Rise Bendigo is Mercy Health’s new retirement community in regional Victoria.

Grin devised the branding for the Golden Rise community, using Mercy Health’s commitment to ‘caring for people in need’ as the central brand theme. Inspired by the surrounding environment and the units’ botanically-themed names, Grin developed a complementary logo and a set of illustrations to be used throughout the campaign, and we also advised on the tone of the messaging, and art directed their photoshoot in, and around, Bendigo.

The project required our tailored copywriting and graphic design skills for the marketing collateral, which included sales brochures, display suite materials, and a local area marketing campaign with assets and signage.

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