Plus Fitness




Graphic Design


Brand Strategy



Plus Fitness came to Grin with a new logo and looking to develop a whole new ‘look and feel’ for their brand, and needing a new brand book to go along. Having worked with multiple fitness brands in the past, Grin was more than qualified to get things moving!

To create the brand book, Grin took a deep dive into the business model that Plus Fitness was aiming for. They needed to communicate values, and build a brand personality for the customer and their internal team. We created a range of photography applications and key visuals, a social media guide and merchandise designs, just to name a few. Following this initial phase, led to the creation of a range of assets from email communications to social media, a new website, as well as in-gym product branding.

Have a project in mind?