Overview
Our campaign aimed to inspire readers to explore South Korea and dive into its amazing food culture, while also bringing in new, engaged leads through the Ultimate K-Adventure competition. To bring this to life, we created a variety of content, including video, photography, and an article for Get Lost digital magazine. While showcasing the vibrant energy of Seoul, we also wanted to shine a spotlight on the hidden gems of Gangneung and Jeonju, positioning them as must-visit destinations for any adventure seeker.
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