Given the campaign line ‘Live It Up. Cover Up.’ for World Nomads’ 2025 end-of-year sales campaign, Grin developed a dynamic design system that extended Live It Upacross a wide range of holiday activities, allowing ads to be tailored to different audiences. The core campaign animation cycled through these activities, seamlessly integrating message and footage for maximum impact.
The design’s success led to its rollout across the UK and European markets for Black Friday sales.
